Selected work

Recent unfoldings.

From a single identity to a citywide festival, every project below started with one story and grew into something shared.

The Ultimate Human Experience

The Ultimate Human Creative Direction & Production, Spatial Storytelling

Brand and experience identity for a longevity powered fitness adventure.

BASE39, Sharjah

BASE39 Creative Direction, Community Architecture, Placemaking

Identity and visual language for a Sharjah born creative hub that dissolves the walls between design, art, technology and storytelling.

First Avenue Jumeirah

First Avenue Mall Jumeirah Creative Direction & Production, Retail

Brand identity, visual language and wayfinding iconography for a boutique retail destination in Jumeirah, Dubai.

005 Event production credits

Selected shows,
ceremonies and festivals.

Delivered through our design and build practice.

01 Global Women’s Forum 2020 2020
02 Hatta Festival
03 STEP Dubai Conference
04 HCT Annual Gala Evening, Festival of Thinkers, Emirates Palace, Abu Dhabi
05 Dubai World Cup Opening Ceremony
06 Arab Media Summit
07 Giza Pyramids Light Show
08 Burj Khalifa New Year’s Eve
09 Dubai Air Show
10 Tanweer Festival

Plus retail, space and pop-up builds.

006 Client roster

Who we have
folded with.

Expo 2020 Dubai RTA Mohammed bin Rashid Global Initiatives Department of Culture and Tourism Abu Dhabi Dubai Culture Sharjah Research Technology and Innovation Park Dubai Design District Mother of the Nation Festival Louvre Abu Dhabi Manarat Al Saadiyat Art Jameel NYUAD The Arts Center Abu Dhabi Art Hub Warehouse421 The Fridge BASE39 Sikka Berklee Abu Dhabi Université Paris Sorbonne Abu Dhabi NYU Abu Dhabi Smithsonian Folklife Festival Kishmish Hikma UNHCR British Council Chopard Hermès Paris First Avenue Mall Jumeirah The Ultimate Human Wellness Clinic Pizza Express Apple Lenovo PepsiCo Red Bull Adidas HSBC Chevrolet Intersect by Lexus Careem ADNOC Shure Anker Soundcore Sweetwater Vice Danbolton Nuyorican Poets Café Bowery Poetry Busboys and Poets Rooftop Rhythms Young Chicago Authors Black on Black Rhyme Short + Sweet WOM Word of Mouth Blank Space SAPAA

Have a fold worth telling? Let's unfold it.

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