Creative Direction, Community Architecture, Placemaking
BASE39, Sharjah
Identity and visual language for a Sharjah born creative hub that dissolves the walls between design, art, technology and storytelling.
001 Overview
Client overview.
A Sharjah born creative hub bringing together creatives, entrepreneurs and thinkers from every culture and discipline to converge, collaborate and shape new ideas.
002 Scope
What we did.
- 01 Naming support
- 02 Brand identity
- 03 Visual language
- 04 Modular design system for events, artists and programming
004 Solution
How we made it.
We translated the angular lines, towers and gateways of Sharjah's historic forts into minimal geometric shapes: circles, squares, arches and modular blocks. Simplified this way, the identity keeps the strength and rootedness of tradition while feeling unmistakably contemporary. The shapes behave freely, overlapping, rotating and scaling, and act as a modular toolkit that is rearrangeable, expandable and stackable, allowing infinite combinations that evolve with every event, artist and idea.
The Ultimate Human Experience
