All work
Creative Direction & Production, Spatial Storytelling
The Ultimate Human Experience
Brand and experience identity for a longevity powered fitness adventure.
001 Overview
Client overview.
The Ultimate Human, the longevity and human performance brand founded by Gary Brecka, brought to life as a visitor experience.
002 Scope
What we did.
- 01 Experience concept
- 02 Brand and visual identity
- 03 Iconography and wayfinding
- 04 Journey design across four zones
004 Solution
How we made it.
A four-zone quest, Mindset, Activate, Focus and Reset, expressed through an identity of abstract geometric lines inspired by magnetic fields. The linework doubles as a map of the visitor's journey and a metaphor for energy, and the iconography marks progress along the quest. The system stays inside the black, yellow and white palette and typography of the Ultimate Human brand so it reads as one world.
BASE39, Sharjah
