Creative Direction & Production, Retail
First Avenue Jumeirah
Brand identity, visual language and wayfinding iconography for a boutique retail destination in Jumeirah, Dubai.
001 Overview
Client overview.
A boutique retail destination in Jumeirah, Dubai offering a refined, intimate alternative to large malls, with high end boutiques, artisanal cafés, bespoke services and spaces for fitness, wellness and entertainment.
002 Scope
What we did.
- 01 Brand identity
- 02 Visual language
- 03 Iconography and wayfinding system
004 Solution
How we made it.
The visual language takes its cue from the mall's dome, where fine rays of light echo across the structure. Those rays are mirrored in the thin line details radiating from the N and U of the wordmark, bridging the logo with the physical form and symbolising movement, light and the welcoming energy of First Avenue. A full iconography set covers amenities, directions and services in the same line style.
The Ultimate Human Experience
