001 Overview
Client overview.
Atelier Ouvert is a contemporary retail concept based in Riyadh, blending crafted goods with a layered editorial space. We worked with founders Lina and Karim to build a brand that reflects their slow, considered approach.
002 Scope
What we did.
- 01 Brand strategy & positioning
- 02 Verbal identity & naming
- 03 Logo system & guidelines
- 04 Store signage & wayfinding
- 05 Direct-to-consumer website
003 Challenge
The fold to make.
The founders had a sharp aesthetic but no system to scale it. Their visual world was beautiful in person but inconsistent across digital, social, and packaging.
004 Solution
How we made it.
We folded their existing materials into a flexible identity system anchored on three motifs — paper, light, and ink. Every touchpoint, from receipt to retail, now speaks the same language while leaving room for the next chapter.
005 Outcome
Results that moved.
- +218% direct sales in 90 days
- 4× press features in regional press
- 1 retail expansion to Cairo (Q3 2026)
Format Studio
