001 Overview
Client overview.
North & Grain is a regional brand we partnered with on a multi-year fold. The team brought us in early — we shaped strategy, identity, and the build together.
002 Scope
What we did.
- 01 Brand strategy & positioning
- 02 Verbal identity
- 03 Logo & guidelines
- 04 Digital experience
003 Challenge
The fold to make.
North & Grain had a growing audience but no consistent way to tell their story across the touchpoints that mattered.
004 Solution
How we made it.
We folded their existing materials into a flexible system anchored on three motifs — paper, light, and ink — so every surface speaks the same language.
005 Outcome
Results that moved.
- +218% engagement
- 4× press features
- 1 retail expansion
Makers & Mercer
